TikTok is introducing a new feature that enables them to reduce the quantity of AI-created videos appearing in their feeds. This initiative comes as the platform announced that it presently contains in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread launch. This advancement coincides with a surge in AI-generated material, spurred by recent AI video creators.
AI Content on Other Platforms
Recent reports that almost a tenth of the most rapidly expanding channels on another major platform primarily display content made by AI. A significant portion of this output is classified as “AI slop”, a term for inferior, factory-style content that is often illogical or bizarre.
Our research shows that numerous viewers enjoy content produced via AI tools, from AI artwork to informative clips, and we intend to give people the power to see more or less of that, according to their own likes,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its service identified as AI-generated. In total, over 100 m pieces of content are submitted to the app daily, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Members will be in a position to decrease or raise the level of AI-generated videos they watch by using the topic control feature in the platform and selecting the AI content topic. Other topics that can already be adjusted under the filter encompass current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies oblige creators to identify convincing AI-made content, and it bans harmful fake videos of celebrities or emergencies. Any realistic AI video that is unmarked can be deleted under its terms of service.
Furthermore, the service will henceforth add an artificially created tag to content made using its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This action is intended to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
The company is additionally establishing a $2m AI literacy fund for professionals and organizations to develop educational content about responsible artificial intelligence. This initiative will assist non-profit groups focused on teaching coding and technology.
Moderation Strategy
The platform has supported its safety measures, during debate over plans to cut jobs for hundreds of review team members in the United Kingdom. The company is planning to cut a significant number of roles in its content moderation department in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can protect employees by removing the most distressing content before it has to be seen by staff. TikTok reported a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”
